The EU General Data Protection Regulation 2016/679 (“GDPR”) will become effective on May 25th, 2018. The GDPR aims to strengthen the security and protection of personal data in the EU and harmonize EU data protection law. This new law will replace the EU Data Protection Directive 95/46/EC, as well as the local laws relating to it.

The GDPR applies to companies, both inside and outside of the EU, that collect and process personal data of EU citizens. Personal data means any information relating to an individual that can be used to directly or indirectly identify that individual including name, identification number, or online identifiers.

It protects EU citizens’ fundamental right to privacy and the protection of personal data. It introduces robust privacy and security requirements that will raise the bar for data protection, security, and compliance.

About EBG

EBG | Network (legal name EBG e-Business Guide AB - in short "EBG") is a small private company based in Stockholm, Sweden. We do two conferences (Source 2 Pay Summit and Sourcing Outlook) in Sweden, online webinars, workshops, we publish articles via and occasionally speak at conferences. EBG was founded in 210 by Anna Bjärkerud who today run the company together with partner and husband Lars Bjärkerud.

What EBG is doing to prepare for the GDPR

EBG is fully committed to the new requirements and is continuously working with making sure EBG comply.

The right to know what data EBG have on you

You have the full right to learn what data EBG have on you, just drop us an email via and we will let you know.

EBG respect your right to privacy. We ensure all data is managed lawfully, fairly and transparently. EBG never sell or share your personal data apart from when you actively join an event hosted by EBG. EBG will share your sign up data (name/title/company/email address/phone number) with the sponsoring organization when You sign up to participate at an event hosted by EBG. Such an event might be a conference, a webinar or a workshop in which case your name, title, company, e-mail address and phone number will be shared. If attending a webinar EBG also share information given during the webinar session with the sponsoring company.

Data storage

The personal data EBG hold is stored on local, password protected, EBG hard drives and cloud services servers managing financial and newsletter services (PayPal, Payson, Visma eEkonomi, Paloma). EBG retains data for the duration of a business relationship with EBG. For more information on where and how long your personal data is stored, and for more information on your rights of erasure, please contact

The right to be forgotten

You have every right to be forgotten and to never again receive any communication from EBG. Apart from always being able to change your consent in every e-mail sent to you, you can also drop us an emai via and ask us to delete your data from our records at any time.

Direct marketing

EBG send out two types of emails: information about free of charge webinars and webinar recordings and information about our two conferences Source 2 Pay Summit and Sourcing Outlook. If you no longer wish to receive these newsletters or promotional materials, you may opt-out of receiving these communications. You can do it by following the unsubscribe link placed in the bottom of the promotional email. Or you can simply contact and ask to be unsubscribed.

EBG communication mainly comply with GDPR Consent or Legitimate Interests. The GDPR specifically says in Recital 47: “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest”. EBG will explain and showcase what legal grounds is used in each individual case upon request, email to learn more.

EBG is constantly auditing business contacts in order to ensure a legitimate interest is valid. LinkedIn is used to ensure a person has expressed an interest in the area communicated via for instance e-mail. Where consent is given - when for instance signing up to a webinar or registering for a conference - private email addresses are not allowed. EBG only communicate via corporate email addresses. If a private email address is used when registering for a webinar for instance - a reason for that need to be given and the email address will after the webinar be deleted even if consent is given.

External links

EBG websites contains some links to other sites. EBG is not responsible for the privacy practices of such other sites. This privacy statement applies solely to the information collected and managed by EBG.